Showing posts with label blog. Show all posts
Showing posts with label blog. Show all posts

Tuesday, May 17, 2011

10 Words That don’t Mean What You Think They Do


This was originally posted on PRDaily.com by Mark Nichols. 

As English evolves, word meanings shift and turn, sometimes reversing themselves altogether. These 10 words have shifted their senses over the years.

In some cases, we are wise to likewise be flexible; in others, we relax our vocabulary at the expense of useful distinctions:

1. Decimate 
The literal meaning of this word, as all you lovers of Latin (not to be confused with Latin lovers) know all too well, is “to reduce by one-tenth,” supposedly from the punitive custom of selecting one out of 10 captives by lot and killing those so selected. But the senses for this rhadamanthine Roman policy have proliferated, so that now it means “tithed,” “drastically reduced,” or “destroyed” as well.

2. Disinterested 
Commonly employed to mean “not interested,” disinterested has a precise, useful meaning of “neutral, unbiased.”

3. Enormity 
Some people would reserve this word to mean “monstrously wicked,” but it is properly invoked to refer to anything overwhelming or an unexpected event of great magnitude, and thus it need not be invariably corrected to enormousness.

Refrain, however, from diluting the word’s impact in such usage as, “The enormity of the new stadium struck them as they approached the towering entrance.”

4. Fortuitous 
This word means “occurring by chance,” but its resemblance to fortune has given it an adopted sense of “lucky.”

For meticulous adherence to the traditional meaning, use fortuitous only in the sense indicated in this sentence: “His arrival at that moment was fortuitous, because her note had not specified the exact time of her departure.”

Nothing in the context qualifies his arrival as fortunate; the sentence merely states that he arrived in time without knowing that he would do so.

The informal meaning is expressed here: “His fortuitous arrival at that very moment enabled him to intercept the incriminating letter.” In this sentence, the time of his appearance is identified as a lucky stroke.

5. Fulsome 
This term originally meant “abundant, generous, full,” but that sense was rendered obsolete when the word acquired a negative connotation of “offensive, excessive, effusive.”

Conservative descriptivists rail against the use of fulsome in a positive sense, but the cold, hard fact is that this sense has been increasingly resurgent for many years, and the adulatory meaning is now much more common than the condemnatory one.

If you wish to stand fast before the tsunami of inevitability, be my guest, but fulsome as an exquisite insult has been consigned to the dustbin of history. Some commentators recommend that because of the word’s ambiguity, it’s best to avoid its use altogether. If you insist, make sure the context is clear.

6. Ironic 
The impact of ironic has been diluted because many people use it to mean “coincidental,” when its traditional definition is “counter to expectations or what is appropriate.” For more coverage on the improper use of "irony," read here.

7. Literally 
Some folks get exercised when this term is used in place of its antonym, figuratively. However, in a hyperbolic sense, that meaning is justified. Unfortunately, that sense is literally overused.

8. Notorious 
This term is occasionally used in a neutral sense. That’s not an error, but the word literally means “known.” However, its dominant connotation is that the fame is a result of infamy.

9. Peruse 
This victim of definition reversal literally means “to use thoroughly,” and its first sense is that of careful steady or attentive reading.

However, many writers (myself included) have employed it as a synonym for scan—enough writers, as a matter of fact, that its second sense is “to look over or through in a casual or cursory manner.”

Unfortunately, these mirror meanings mean that if you use the word, I advise you to support it with context that clarifies the intended sense.

10. Plethora 
Plethora originally referred to an excess of something, but that usage is rare now, and more often the sense is simply of abundance. The medical meaning of swelling caused by an excess of blood is all but unknown.

A version of this story first appeared on
 DailyWritingTips.

Sunday, March 20, 2011

Stand By

It's been a while since I've posted. 

But don't worry

I haven't quit. 

I am currently in the process of combining my website, On High Heels and this blog, Blogging On High Heels, onto one WordPress theme.

On High Heels is simply revising and redesigning.

So - please stand by!

Thank you!

Sunday, November 7, 2010

Stick to the Basics (sort of)

As a recent launcher, I am in the throes of learning from other uber bloggers and PR experts.  Whoever coined the phrase," the world is getting smaller" could not have imagined the trifecta of technology, communication and social media.  As I sift through what seems like tons of information on a daily basis, I wonder if there will ever be an over-saturation in media, marketing and PR.  Can I benefit from with the new modes of communication at this stage of the game?  How do I stand out from the crowd and get my message to my audience? 

It reminds me of my frustrations with algebra back in high school.  Whenever I came upon a formula or a problem that seemed impossible to solve, my teacher would tell me to start from the beginning, to remember the fundamentals.  This concept can be applied to media and public relations.  How do I reach my audience?  How can I get the media to perk up its ears?  How do I get the results I need for my client? 

Get back to the basics:
1) Goals
2) Audience
3) Plan
4) Execute

Perhaps these "basics" are not the basics for other entrepreneurs and social media pros, but they have helped me focus on my "to-do" list. 

Come back later as I explain in details these 4 "Basics".