Wednesday, February 23, 2011

Is Your Business Worth a Million?

What is your brand worth? 

What is the value of your business?

It's not the market valuation.

Definitely not the fees you charge.

Not based on an independent auditor.

Pure and simple, the value that you give to your brand is what it is worth. 

A diamond is initially a lump of black coal - until it is cut and polished. That process gives the diamond a sometimes $1M+ value.

Think about that regarding your business. Build and grow your business by doing things of great worth. Treating your business like a million dollar business already (even when it currently is not) will set it up to be a success - YOU decide!

(And yes, diamonds ARE a girl's best friend!)

Disclaimer: Alas, the purse in this post is not mine. It is The Mouawad 1001 Nights Diamond Purse.

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