Social media has evolved into more  than just chatting with an old college bud on the east coast.  More small businesses and entreprenuers are utilizing this mode of communication not only to sell,  but to inform.  But the courtesies should be still observed. 
SMR #2: Keep the comment thread to the original subject matter.  If the discussion is about a recent movie all parties have  watched, do not jump into the conversation and talk about your dog’s scratching  habits.
SMR #3: If the original post was something deep and poignant, don’t try to be funny and crack  jokes about the post, about others commenting on the post, or something  completely random and inappropriate.  If this were a verbal conversation, such irrelevant comments would be considered “rude”.  
SMR #4: Promote those people in your network.  This lets people know that you are indeed “listening” to them.  For  Twitter do @mentions, RT’s and re-Tweets.  For Facebook,  “Share” links, “Like” comments, and post on others’ Walls.   This is social  networking at its basic.  

 
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